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SEO and Marketing Settings

Overview​

The Marketing settings tab provides store administrators with tools to control their storefront's presence in search engines and social media platforms. This feature addresses a critical business need: making stores discoverable to potential customers through organic search and social sharing.

Business Value:

  • Enables stores to appear in search engine results (Google, Bing)
  • Controls social media preview appearance when links are shared
  • Integrates with marketing analytics platforms for campaign tracking
  • Provides centralized configuration for web presence management

Location: Dashboard → Settings → Marketing tab

This functionality is essential for stores that rely on organic traffic and social media marketing to attract customers.

SEO Configuration​

SEO settings define how the storefront appears in search engine results pages (SERPs). These fields populate HTML meta tags that search engines use to display and rank the store.

SEO Title​

Purpose: Primary headline displayed in search results and browser tabs. This is the <title> HTML tag.

Configuration:

  • Field: "SEO title" in Marketing settings
  • Character limit: 65 characters (enforced by interface)
  • Recommended format: "[Store Description] - [Brand Name]"

Technical Note: Search engines may override this title if they determine it's not relevant to the search query. The title is also used as the default Open Graph title if not specified separately.

Support Guidance: Advise customers to include their brand name and primary business focus. Avoid generic titles like "Home" or "Welcome."

SEO Description​

Purpose: Summary text displayed below the title in search results. This is the <meta name="description"> HTML tag.

Configuration:

  • Field: "SEO description" in Marketing settings
  • Character limit: 160 characters (enforced by interface)
  • Should summarize store offerings and unique value

Technical Note: This description does not directly affect search rankings but impacts click-through rate (CTR). Search engines may generate their own description from page content if they find it more relevant.

Support Guidance: Description should clearly state what the store sells and who it's for. Avoid marketing fluff; be specific about content type (eBooks, magazines, academic journals, etc.).

URL Configuration​

Main Site URL​

Purpose: The primary storefront URL used throughout the platform for email notifications, redirects, and external integrations.

Configuration:

  • Field: "Main Site" in Marketing settings
  • Format: Must include protocol (https:// or http://)
  • Example: https://store.publisher.com or https://example.publica.la

System Usage: This URL is used in:

  • Email notification links (purchase confirmations, password resets)
  • OAuth redirect URIs for external authentication
  • API response URLs
  • Canonical URL generation

Support Note: This should be the store's primary domain. For custom domains, ensure DNS is properly configured before setting this value.

Social Networks URLs​

Purpose: Links to the store's social media profiles, displayed in storefront footer and other public areas.

Configuration:

  • Section: "Social Networks" in Marketing settings
  • Supported platforms: Facebook, Twitter/X, Instagram, LinkedIn, YouTube, Pinterest, Tumblr
  • Format: Complete URLs with protocol (e.g., https://twitter.com/username)
  • Optional: Fields can be left empty if not used

Support Guidance: Only active, public profiles should be added. Private or inactive social accounts should be removed to avoid broken links.

Open Graph Configuration​

Open Graph meta tags control how the storefront appears when shared on social media platforms (Facebook, Twitter, LinkedIn, etc.). These tags define the preview image, title, and description shown in social posts.

Open Graph Image​

Purpose: Visual preview displayed when store links are shared on social media.

Configuration:

  • Section: "Open Graph and Twitter Card" in Marketing settings
  • Upload process: Choose file → Upload image button → Wait for confirmation
  • Image displays as preview in the interface

Image Specifications:

  • Format: JPG or PNG
  • Recommended size: 1200 x 600 pixels (2:1 aspect ratio)
  • File size: Under 300 KB recommended
  • This size ensures proper display across Facebook, Twitter, LinkedIn

Technical Notes:

  • Image is stored in platform file storage
  • Used for both Open Graph (og:image) and Twitter Card (twitter:image) meta tags
  • If no image is set, platform uses default fallback image

Troubleshooting: Social platforms cache Open Graph data. After updating the image, customers may need to clear cache using:

Tracking and Analytics Settings​

The Marketing tab includes a Tracking section where stores can connect external analytics platforms.

Where to find it: Dashboard → Settings → Marketing tab → Tracking section

Supported platforms:

  • Facebook Pixel (requires pixel ID from Facebook Events Manager)
  • Facebook Conversions API (requires access token from Facebook Events Manager)
  • Google Analytics 4 (requires a G-XXXXXXXXXX measurement ID; entering a legacy UA-XXXXXXXX-X format triggers a deprecation warning)

Requirements: The connect_google_analytics feature must be enabled for GA4. See SaaS Features.

For campaign attribution, these tools work alongside Publica.la's UTM Tracking System.

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